The North Face launches ‘Have You Ever’ campaign
The North Face has launched its latest brand campaign with a focus on adventure and inspiring people to never stop exploring.
Dubbed ‘Have You Ever’, the campaign was launched with a new brand anthem narrated by Betty Reid Soskin, the oldest serving National Park Ranger in the United States.
Her words act as an ode to exploration, and the courage and boldness of those who are willing to embrace adventure. All the while, the campaign highlights new collection pieces, slated to drop from now until September, across run, train and hike categories, including the new Vectiv footwear models and the latest Mountain Athletics range.
The campaign video and imagery is complemented by new opportunities for consumers to connect with the brand via 'Athletes', Never Stop Communities' and 'Explorers' this summer.
Members of the North Face loyalty program, XPLR Pass, in the UK, Germany and France can enter a competition to join 'Explorer Team' member Emma Svensson’s women’s mountain academy offering women the opportunity to follow a virtual training programme with Svensson, before learning the alpine ropes in the mountains next spring.
Likewise, across Europe, The North Face Never Stop Communities will offer weekly opportunities for anyone to take on trail running, climbing, hiking and more for free, with qualified instructors.
“As a brand, we recognize how important these moments can be. Whether it’s a first time at the climbing wall or taking first place in a 100-mile race, we want everyone to be able to experience these moments and connect with others, so that they can do the same,” said Amanda Calder-McLaren, senior brand communication director, The North Face. “We’re incredibly excited to bring this campaign to life and look forward to seeing so many new adventures take place.”
The VF Corporation-owned brand reported annual revenues of $2.3 billion last year. It currently operates around 200 stores globally.
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