The Outnet expands menswear reach with US debut

By

Sandra Halliday

Published
Jun 1, 2022

Yoox Net-A-Porter’s The Outnet is widening its menswear target market as the past-season specialist launches the offer in the US.

It has debuted there this week so American customers can now switch seamlessly between both menswear and womenswear on The Outnet webstore.

The launch follows a “successful” UK, EMEA and Asia Pacific menswear debut back in March and is a major move for the site that had been womenswear-only since its original opening in 2009.

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US customers now have access to a dedicated menswear homepage, a menswear mega nav drop-down, plus editorial and marketing campaigns. 

The categories available on the site mirror the womenswear version, “providing a full product offering” at up to 70% off in-season prices.

And the launch also sees The Outnet’s resale service being extended to menswear. Customers who choose to resell their menswear will get store credit with an extra 10% incentive or direct bank transfer once sold.

The company said that the new offer includes a curated edit from established brand partners such as Alexander McQueen, Dolce & Gabbana, Sandro, Rag & Bone and Acne Studios complemented by new brands, including Canali and Officine Generale.