The Weeknd ends collaboration with H&M after ‘racist’ online image

Translated by
Benjamin Fitzgerald
today Jan 9, 2018
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Canadian singer The Weeknd announced on Monday the immediate termination of his collaboration with H&M. Shocked by the racist connotations of an image posted by the Swedish fashion giant, the artist  wrote on Twitter: "I woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore..."

The shot posted on H&M's UK site, criticised by influencer Stephanie Yeboah - Twitter

H&M had felt the disgust of internet users on Monday for the online image, accused of racist connotations for featuring a hooded sweatshirt with a logo that read 'Coolest monkey in the jungle', worn by a black child.

Prior to the Weeknd's tweet, the Swedish retailer had apologised and had already retracted the corresponding image from its British online store. By then, however, a number of social media users had already expressed their anger about the post, judging it as racist. 

London blogger and influence Stephanie Yeboah was the first person to retweet the picture on her Twitter account on January 7, which ended up being shared more than 15,000 times. 

This latest controversy is similar to the recent criticisms faced by the Dove brand on social media for racism. In 2014, Zara came under fire for marketing pyjamas reminiscent of the outfits worn by Jewish deportees during the Second World War.

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