86 096
Fashion Jobs
RALPH LAUREN
Associate Manager
Permanent · HERSHEY
A & F
Abercrombie & Fitch - Assistant Manager, International Market Place
Permanent · HONOLULU
A & F
Hollister CO. - Brand Representative, Galleria at Tyler
Permanent · RIVERSIDE
FOOT LOCKER
Director of Safety (Supply Chain)
Permanent · CAMP HILL
LEE
PT Keyholder, Estero, FL
Permanent · ESTERO
URBN
Free People: Merchandise Planning Manager
Permanent · PHILADELPHIA
URBN
Free People: Senior Merchandise Planner
Permanent · PHILADELPHIA
KOHLS
Operations Supervisor - Weekend Overnights
Permanent · EDGEWOOD
KOHLS
Full-Time Loss Prevention Officer
Permanent · SOUTH BURLINGTON
ADIDAS
Key Account Manager: Athletic Footwear
Permanent · PITTSBURGH
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GOSHEN
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · NAPLES
KOHLS
Shift Leader/Operations Manager - Weekend Night Shift
Permanent · PATASKALA
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · POOLER
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · MURFREESBORO
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader - us
Permanent · KAPOLEI
NAVY EXCHANGE
Buyer (Level i) - Beauty Care
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i) - Pet
Permanent · VIRGINIA BEACH
GAP INC.
Asset Protection Service Representative - Harlem Usa
Permanent · NEW YORK
GAP INC.
Asset Protection Coordinator - Mount Vernon Plaza
Permanent · ALEXANDRIA
BANANA REPUBLIC
Associate Art Director, Photo Studio
Permanent · SAN FRANCISCO
ECCO
Third Keyholder
Permanent · SAN FRANCISCO
Published
Jan 29, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

ThirtyTwo launches Transition collection to be worn both on and off mountain

Published
Jan 29, 2018

Snowboard brand ThirtyTwo has announced it is launching a new apparel collection called Transition which can be worn both on and off the mountain for action sports ranging from snowboarding to skateboarding.


Transition is designed to be as functional on the mountain as it is off it - ThirtyTwo


The collection features the brand's proprietary water-repelling technology, four way stretch fabrics and water-resistant zippers and pockets. The debut collection includes fleece shirts in both crew-neck and button-down styles, zip hoodies, and jackets in both lightweight and insulated styles.

The aptly named collection is designed to be as functional on the mountain as it is for lifestyle wear, and took style inspiration from skateboarding and street style.

Transition launches at a time when market research shows millennial consumers are buying more apparel and less hard goods and gear. As Outdoor Retailer and Snow Show wrapped up this weekend, consumer data-tracking service NPD Group revealed gear sales for the outdoor industry were down 6 percent for the 12 months ending in December of last year.

Boots, one of ThirtyTwo's core categories along with outerwear and apparel, were used by NPD Group's Matt Powell, senior advisor for the sports industry, as an example of shifting consumer habits. "The most extreme condition some of these boots are going to have is walking from the Prius to the craft brewery," he stated.

Despite a dip in sales for outdoor equipment on the whole last year, the snow industry has fared well so far. NPD reported that for the first four months of this year's snow season, equipment sales are up 7.8% over last year. A total of $2 billion has been spent so far on snowboards, skis, boots and bindings.

ThirtyTwo has called this year's Transition collection "just a preview of what's to come" for its 18/19 season. The collection is available online and ranges in price from $40 for a long-sleeve thermal shirt to $120 for an insulated jacket.
 

Copyright © 2024 FashionNetwork.com All rights reserved.