×
72 527
Fashion Jobs
BANANA REPUBLIC
General Manager - Tampa Premium Outlets
Permanent · LUTZ
CROCS
Crocs: sr. HR Systems Manager
Permanent · REMOTE
NORDSTROM
Asset Protection - Agent - Oakridge Rack
Permanent · San Jose
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Forest Park
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Schaumburg
NIKE
Consumer Planner, Global Sports Apparel
Permanent · Beaverton
BLOOMINGDALE'S
Manager, Sales - Luxury Textiles And Corporate Services
Permanent · New York
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time - Dolphin Mall
Permanent · Miami
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Soho
Permanent · New York
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Palm Beach Garden
Permanent · Palm Beach Gardens
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · Norwalk
BLOOMINGDALE'S
Asset Protection Detective, Part Time - ny 59th st
Permanent · New York
MACY'S
Asset Protection Captain, Santa Maria Town Center - Full Time
Permanent · Santa Maria
MACY'S
Asset Protection Detective, Arden Fair - Full Time
Permanent · Sacramento
MACY'S
Asset Protection Detective, Boston - Full Time
Permanent · Suffolk
MACY'S
Asset Protection Detective, West Dade Miami Int'l - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, State Street - Full Time
Permanent · Chicago
MACY'S
Asset Protection Detective, st Louis Galleria - Full Time
Permanent · Old Saint Louis
MACY'S
Asset Protection Detective, Dayton Mall - Full Time
Permanent · Dayton
DESIGNER BRANDS
Merchandise Planner Wholesale, Vmi (Phoenix, az)
Permanent · Columbus
UNDER ARMOUR
Stock Teammate, Part-Time 6am Shift, $15 Per Hour
Permanent · JACKSON
PHV
Configuration Warehouse Supervisor ii
Permanent · Palmetto
By
AFP-Relaxnews
Published
Oct 13, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

This Halloween, augmented reality is giving online shopping a boost on Snapchat

By
AFP-Relaxnews
Published
Oct 13, 2022

Online shopping has become a new obsession among social media platforms. And, as Halloween approaches, Snapchat has rolled out a feature to help users find the perfect costume.

Snapchat


Looking for the perfect Halloween costume? Look no further than Snapchat. The social network is planning to take advantage of the event's enduring popularity to boost its augmented reality tools and online shopping functions.

In partnership with the specialist e-tailer, Disguise Costumes, Snapchat is offering an augmented reality tool that lets users virtually try on all kinds of different outfits before then being able to buy them directly online. From "The Office" to "Squid Game" or even the eternal favorite "Harry Potter," users will be able to discover the many available costumes on Snapchat by typing "Disguise Costumes" into the search bar or by searching by character, movie or show.

For Snapchat, this "Try-On" feature isn't really new. In April 2022, the application previously allowed the Puma brand to make use of its "Camera Kit for AR Shopping" technology, which let the platform's users virtually try on sneakers before buying them via the brand's e-store.

According to a marketing study conducted by Snap, 80% of the platform's users plan to use the social network during Halloween and 42% plan to buy their costume in early October.

The latest Ipsos "Augmentality Shift" study, commissioned by Snap, reflects the power of augmented reality on the app. In fact, 7 out of 10 people said that augmented reality made shopping easier, and even reduced item returns for 66% of them.

This enthusiasm for augmented reality is also observed among brands. Some 86% of them said that the tool helps increase their sales and allows them to attract new consumers.

By 2025, it is estimated that almost 60% of the American population and almost all social media users will regularly use augmented reality.
 

Copyright © 2023 AFP-Relaxnews. All rights reserved.