ThredUp to power resale plan for Vera Bradley

By

Jennifer Braun

Published
May 13, 2021

Fashion resale site ThredUp is set to power resale plans for Vera Bradley through Resale-as-a-Service (RaaS).

Vera Bradley joins leading brands and retailers currently using RaaS to power resale experiences, including Gap, Madewell, and Reformation.

Customers receive ThredUp’s Clean Out Kits, which customers fill out and ship to ThredUp for free. ThredUp then pays the seller for re-sellable items in the form of a Vera Bradley gift card. Vera Bradley is paying a platform fee to license RaaS technology, software, and logistics.

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"As consumers start dressing up and traveling again, they are looking to refresh their wardrobes. We're thrilled to power an easy and sustainable way for shoppers to earn credit towards Vera Bradley's vibrant patterns and travel bags," said Pooja Sethi, ThredUp's SVP of RaaS and retail partnerships.

"By allowing retailers like Vera Bradley to leverage ThredUp's operating platform, we are bringing the value of secondhand to the broader fashion industry. ThredUp Resale-as-a-Service proves that 'good for business' and 'good for planet' do not need to be mutually exclusive.” 

The Vera Bradley resale experience comes as many consumers plan to travel, socialize or get back to work and school again. In fact, the announcement coincides with the release of new data from ThredUp's upcoming 2021 Resale Report revealing that 80 percent of U.S. consumers (266 million people) plan to refresh their closets once the pandemic is over.

Likewise, 159.4 million U.S. consumers plan to get rid of clothing after the pandemic is over.