×
73 776
Fashion Jobs
AESOP
Part-Time Retail Consultant | Fairfax
Permanent · Los Angeles
AESOP
Part-Time Retail Consultant | Coconut Grove
Permanent · Miami
THE REALREAL
Inside Sales Luxury Account Manager (Luxury Account Specialist) - West
Permanent · Los Angeles
THE REALREAL
Loss Prevention Specialist
Permanent · Secaucus
AMERICAN EAGLE OUTFITTERS
Supply Chain Analyst - Quiet Platforms
Permanent · PITTSBURGH
TJX COMPANIES
Senior Financial Analyst
Permanent · Framingham
TJ MAXX
Loss Prevention Detective 239
Permanent · St. Louis Park
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Milwaukee
HOMEGOODS
Assistant General Manager
Permanent · Tucson
MARSHALLS
70122-pt Cleaning Associate - Now Hiring
Permanent · Las Vegas
TJ MAXX
Loss Prevention Detective - Southland
Permanent · Miami
ON RUNNING
Head of Logistics
Permanent · PORTLAND
CENTRIC BRANDS
Director, Sales (Izod)
Permanent · New York
ULTA BEAUTY, INC.
General Manager
Permanent · Gretna
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · New Caney
BANANA REPUBLIC
Associate Creative Director
Permanent · SAN FRANCISCO
GAP INC.
Senior Product Manager, Digital Content
Permanent · SAN FRANCISCO
GAP INC.
Product Manager ii – Content Management System
Permanent · SAN FRANCISCO
JCPENNEY
Area Salon Manager - Mid Rivers Mall & Dardenne Prairie Town Square
Permanent · St. Peters
JCPENNEY
Asset Protection Manager, Bronx, ny
Permanent · Bronx
JCPENNEY
Division Merchandise Manager - Women's Speciality
Permanent · Plano
JCPENNEY
Maintenance Manager
Permanent · Columbus
Published
Nov 8, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tiffany and Supreme tease new collab on social media

Published
Nov 8, 2021

Tiffany and Supreme have tantalized fans with matching postings on their Instagram accounts heralding a new collab between the giant jeweler and the streetwear label.


Photo: Tiffany & Co x Supreme


 
Both brands posted 20-second videos shot from a high angle of a pensive young man – Supreme team rider San Pablo - with a spider tattoo on his arm and attired in a simple white T-shirt and pearl necklace.
 
“Please return to Supreme New York 925,” reads the lettering on the faux military dog tag attached to the necklace, referring to the percentage grade of American sterling silver used by the jeweler.

Dry static accompanies the video, which appeared over the weekend on the @Tiffanyandco Instagram account of the New York jeweler, and the skateboard culture influenced label account @Supremenewyork.
 

Photo: Tiffany & Co x Supreme



The jewelry brand has been on a full-court hipster press all autumn. Its latest postings feature Hailey Bieber bedecked in diamond and emerald bracelets and rings; while the brand also swaddled Kim Kardashian in a bracelet of over 14 total carats; a ring of over 7 total carats and earrings of over 4 total carats when the TV celeb attended the Wall Street Journal’s recent annual Innovator Awards.
 
While their global campaign with Beyoncé and Jay Z has been plastered from Times Square to seemingly everywhere on the Internet.
 
Commented one Supreme follower archly: “Please tell me it’s a necklace and not an NFT.” While a fan of Tiffany enthused: “This is the collaboration we have been waiting for!”
 
Remarkably, despite its relative youth – Supreme was founded in 1994 – it has more followers than Tiffany – founded in 1837. The downtown brand beats the tony uptown luxury marque 13.3 million to 12.7.


Photo: Tiffany & Co x Supreme


 
The Supreme link-up marks the latest move by Tiffany Chairman Michael Burke and Alexandre Arnault, the scion of the French family which controls LVMH and bought Tiffany last year. Arnault, responsible for product and communications at Tiffany, previously inked a collab with Supreme with Rimowa, when he was the CEO of the German luggage maker. As CEO of Louis Vuitton, Burke reinvented the paradigm with a collaboration with Vuitton which helped ignite the whole luxury streetwear movement.
 
Apart from Vuitton, Supreme’s partnerships have been relatively mundane, with tie-ups with the likes of Nike, Lacoste, Timberland and Vans.
 
  
 

Copyright © 2023 FashionNetwork.com All rights reserved.