Tiffany & Co. launches Tiffany T activation in Toronto

By

Jennifer Braun

Published
Apr 18, 2019

Tiffany & Co. is shining the spotlight on its iconic Tiffany T collection with a pop-up activation in Toronto, dubbed 'This Is A Tiffany T'. 

 
Located at Toronto’s Yorkdale Shopping Centre, adjacent to Tiffany’s Yorkdale boutique, the activation introduces shoppers to the Tiffany T collection and its many styling possibilities.  
 
The collection has been part of the Tiffany family since 2014 and includes rings, smile pendants, bracelets and bar necklaces mostly inspired by the architectural lines of the letter T. Designs from the collection are meant to complement one another and can be stacked and layered.

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The new activation at Yorkdale, follows the launch of the 'Tiffany T Bar' at its Bloor Street flagship in Toronto where Tiffany T designs are highlighted and playful discovery of the collection is encouraged. 
 
The latest “This Is A Tiffany T” activation will be open at Yorkdale during shopping centre hours until May 15, and will then travel to Square One Shopping Centre in Mississauga, where it will be open from May 17 through June 16.
 
The New York City-based jewellery and accessory brand first opened in Canada with a store in Toronto in 1991. Tiffany now has three free-standing stores in Toronto, two in Vancouver, and one each in Edmonton, Calgary and Montreal. 
 
The brand recently secured a stellar cast for its SS19 campaign including models Kendall Jenner, Carolyn Murphy, and Imaan Hammam, to name a few. In the campaign, the brand’s Tiffany T collection is prominently highlighted.