Tiffany & Co. opens first North American pop-up dining experience in Beverly Hills
today Apr 24, 2019
Tiffany & Co. is bringing breakfast to Los Angeles with the upcoming opening of The Tiffany Cafe pop-up at Beverly Hills.
The temporary cafe marks the iconic American jewelry retailer's first North American pop-up dining experience. According to the brand, the new California spot is inspired by The Blue Box Cafe at Tiffany's New York City flagship on Fifth Avenue, a permanent dining destination opened in 2017.
Located on the outdoor patio of Tiffany's Beverly Hills store at 210 North Rodeo Drive, The Tiffany Cafe will offer its breakfast-only service on May 4 and 5. Reservations can be made through the booking service app Resy.
Like the company's New York eatery, The Tiffany Cafe will offer a menu of signature New York dishes with a Tiffany & Co. twist, surrounded by décor accented in the jeweler's signature blue. Other special features include a pop-up Tiffany Blue coffee cart and a custom newspaper stand.
In honor of Mother's Day, proceeds from the breakfast service will be donated to children's charity Baby2Baby, the company said.
“Having a cafe at Tiffany enriches people’s interaction with the brand," said Reed Krakoff, chief artistic officer at Tiffany & Co. "It‘s a destination, an experience, a great memory to share with their friends and family. And it’s a new take on what it means to be a luxury brand today."
As luxury brands continue to promote experiential offerings to draw in new customers, the pop-up marks the latest in a list of new openings and activations launched by the jewelry company, including the debut of the Tiffany T activation in Toronto and the opening of a new Sydney flagship in April.
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