Tiffany debuts T Collection campaign with Hailey Bieber

By

Jennifer Braun

Published
Jun 14, 2022

Tiffany & Co. launched on Monday its latest campaign for the T Collection, starring model and entrepreneur, Hailey Bieber. 

The campaign highlights the evolution of the iconic T Collection, which draws inspiration from the House’s instantly recognizable logo, celebrating the Tiffany & Co. name, while paying tribute to modernity and strength. 

In particular, throughout the campaign, Bieber showcases the collection’s bold silhouettes, hand-polished finishes and striking pavé diamonds including key designs such as new pavé diamond earrings and oversized pendants and hoop earrings.

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The campaign was shot on location in Los Angeles and marks Bieber’s first advertising venture for the jeweler since her appointment as a Tiffany & Co. global house ambassador last October. 

“I have special memories of the women I admire wearing Tiffany & Co. jewelry,” said Bieber. “It’s a real honor to join that legacy as the face of the T Collection.”
 
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” added Alexandre Arnault, executive vice president, product and communication, Tiffany & Co. “We are excited for her to star in our new T Collection campaign.”

The new T Collection designs are now available for purchase with items priced between $3,500 and $6,800. Looking ahead, an 18k rose gold ear cuff featuring pavé diamonds and additional hoop earrings will launch in September 2022, while 18k yellow, rose and white gold pendants will launch in early 2023.