As well as making her first appearance as the event's half-time performer, Lady Gaga was on Tuesday revealed as the star of Tiffany & Co's first ever Super Bowl spot.

The 60-second commercial was created with help from Vogue editor Grace Coddington and photographer David Sims and the black-and-white shoot will showcase the brand's new HardWear line and signal the start of the company's spring campaign.

The actual commercial will debut during Super Bowl LI on February 5 but in the meantime, Tiffany & Co has provided a taster of what to expect in a short preview.