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By
AFP-Relaxnews
Published
Jan 31, 2017
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Tiffany taps Lady Gaga for first ever Super Bowl commercial

By
AFP-Relaxnews
Published
Jan 31, 2017

As well as making her first appearance as the event's half-time performer, Lady Gaga was on Tuesday revealed as the star of Tiffany & Co's first ever Super Bowl spot.


Tiffany is capitalizing on Lady Gaga's scheduled half-time Super Bowl performance by casting her in a Superbowl ad. - ©Daniel LEAL-OLIVAS / AFP



The 60-second commercial was created with help from Vogue editor Grace Coddington and photographer David Sims and the black-and-white shoot will showcase the brand's new HardWear line and signal the start of the company's spring campaign.

The actual commercial will debut during Super Bowl LI on February 5 but in the meantime, Tiffany & Co has provided a taster of what to expect in a short preview.


 



 

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