Tiffany to open a Blue Box Cafe in Harrods
Jan 21, 2020
Fans of Holly Golightly rejoice – Tiffany is bringing the Breakfast at Tiffany’s experience to London this February.
Opening at Harrods in Knightsbridge, the new Blue Box Cafe will be the jeweller’s first in Europe and fourth worldwide, replicating the successful formula first unveiled within the brand’s Fifth Avenue flagship in November 2017.
The concept is no doubt inspired by the 1961 film Breakfast at Tiffany’s and the iconic scene that sees Audrey Hepburn gaze into the store’s window as she enjoys a coffee and croissant.
In addition to serving breakfast, the Blue Box Cafe will also offer customers afternoon tea and dinner in a Tiffany-themed paradise. The London site will mirror the aesthetic of its international counterparts with Tiffany blue interiors and touches of timeless glamour to make diners feel as though they are inside the jewellery brand’s famous blue box.
When it first started taking reservations, 30 days in advance, the Blue Box Cafe in New York sold out within minutes. It was still the most searched for restaurant in New York last year before if closed its doors to embark on a transformation.
‘We are excited to introduce The Tiffany Blue Box Cafe in Europe and it seems only fitting to do so at Harrods, one of the world’s most iconic department stores,” said Richard Moore, divisional vice-president of global store design and creative visual merchandising at Tiffany & Co.
“We have a long-standing presence in London and by introducing The Tiffany Blue Box Cafe here, we offer our customers in this city yet another way to immerse themselves in the world of Tiffany.”
The Blue Box Cafe will open on the lower ground floor of Harrods in February for a limited time, with prices starting from £39 per person for breakfast or £43 for two-or three-course dinners.
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