Tiffosi rolls out one-size jeans

By

Olivier Guyot

Published
Feb 6, 2015

At the latest edition of the trade show Who's Next, the Portuguese brand Tiffosi presented its new products for the fall-winter 2015-16 season. The VNC-owned brand showcased in particular its One Size Jeans concept. For 59.90 euros, an automatic jeans dispenser offered the jeans in question in four styles and two colors under the banner One Size Fits All. 

The jean’s unique attribute: the same pair of jeans fits women’s sizes 32-52, according to the brand. In fact, the jeans borrow inspiration from leggings and are made up of 66% cotton, 31% polyester and 3% elastane. The brand tested the product out last year on its domestic market, complete with its own advertisement. It introduced three styles, all of which were quite “skinny”: classic, high waist and a push-up. For its international development, it’s additionally introducing the double push-up. 

The brand intends to distribute the product among its approximately 1,700 clients worldwide, including major players such as Zalando and les Galeries Lafayette. The big advantage for retailers is at the heart of the product: with one single size, inventory management is clearly simplified. The brand, which was founded in 1978, has more than 70 stores in shopping centers in Portugal and opened its first store in Spain, in Madrid in November in la Gavia shopping center.

And the brand intends to expand its presence. It will create an English version of its website this year and may employ the automatic dispenser concept in important locations such as airports.