Tiiffany & Co. taps Gal Gadot for 'Blue Book' campaign
Tiffany & Co. announced on Friday the appointment of Gal Gadot as its new brand face with the actor fronting the U.S. jewellery brand's 'Blue Book' campaign.
Marking Gadot's first campaign for the New York-based company, the Wonder Woman actor is shot in a paired back environment wearing new designs from Tiffany's 'Botanica: Blue Book 2022' collection,
Key pieces include a dandelion-inspired diamond necklace that can transform into five unique designs, as well as an orchid brooch, also transformable, and a diamond and sapphire necklace design to look like thistles.
“I am incredibly honored to be a part of the new Blue Book high jewellery campaign and feel very fortunate to be able to represent the brand’s most esteemed jewellery collection during this exciting and transformative time,” said Gadot.
In addition to the new Blue Book designs, Gadot also wears several of Jean Schlumberger’s masterworks featured in Botanica, including the French jeweller's iconic Bird on a Rock brooch and the Fleurage bracelet, the latter based on a sketch for a design Schlumberger once considered for the legendary Tiffany 'Diamond', when he was still designing for the house.
“Gal Gadot is more than a house ambassador. She epitomizes the effortless glamour, sheer sophistication and sense of modernity that Blue Book represents,” said Alexandre Arnault, executive vice president, product and communication, Tiffany & Co.
“We are thrilled that she is the face of the new Botanica campaign.”
The new Blue Book campaign featuring Gal Gadot launched globally on April 22 via the TIffany & Co. website, the company's social channels, as well as across print and digital media.
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