×
79 081
Fashion Jobs
ROSS
dc Operations Manager
Permanent · Shafter
ROSS
dc Maintenance Manager
Permanent · Buckeye
MACY'S
Asset Protection Detective, Pleasanton Stoneridge - Full Time
Permanent · Pleasanton
MACY'S
Asset Protection Detective, Riverpark - Full Time
Permanent · Fresno
MACY'S
Asset Protection Security Guard, Mall at Greece Ridge Center - Full Time
Permanent · Rochester
MACY'S
Asset Protection Detective, Lakeside - Full Time
Permanent · Sterling Heights
MACY'S
Asset Protection Detective, Walt Whitman - Full Time
Permanent · Huntington Station
MACY'S
Retail Fulfillment Associate, Menlo Park - Full Time
Permanent · Edison
MACY'S
Asset Protection Detective, Gurnee Mills - Full Time
Permanent · Gurnee
MACY'S
Asset Protection Detective, City Creek Center - Full Time
Permanent · Salt Lake City
MACY'S
Retail Fulfillment Associate, Maplewood - Full Time
Permanent · Maplewood
MACY'S
Asset Protection Detective, Coral Square - Full Time
Permanent · Coral Springs
MACY'S
Asset Protection Captain, South Bay - Full Time
Permanent · Boston
MACY'S
Asset Protection Detective, Stockton Sherwood - Full Time
Permanent · Stockton
MACY'S
Retail Fulfillment Associate, Springfield - Full Time
Permanent · Springfield
JCPENNEY
Asset Protection Manager
Permanent · Boise
JCPENNEY
General Manager
Permanent · Farmington
JCPENNEY
Salon Manager
Permanent · Downey
JCPENNEY
Transportation sr Specialist
Permanent · Haslet
JCPENNEY
Buyer Fragrance
Permanent · Plano
JCPENNEY
Salon Manager Btc - Eastridge Shopping Center
Permanent · San Jose
JCPENNEY
Asset Protection Manager Asheville NC
Permanent · Asheville
By
Reuters API
Published
Aug 28, 2020
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

TikTok influencers say 'everybody is going to take a big hit'

By
Reuters API
Published
Aug 28, 2020

In a luxury mansion in the Hollywood Hills, young TikTok influencers bounced around on a bright sunny morning this week trying out new ideas for zany short form videos that they hope will go viral.




They're also feeling concerned about their future.

Kids Next Door LA is one of a number of TikTok houses set up around the U.S. where teens live, sleep and brainstorm creative ideas for dance and music videos and seek deals with brands that can bring in millions of dollars for the top influencers.

But their livelihoods are now at risk from an executive order by U.S. President Donald Trump that will effectively ban the social media app if its Chinese parent ByteDance does not reach a deal to divest it by mid-September.

"For two to five months, maybe, everybody is going to take a big hit. Everyone is going to lose a stream of revenue. I think it's really stupid... what Trump is doing," said Adam Miguest 27, known on TikTok as @itsadamm, who is one of the seven influencers at the house.

Walmart Inc said this week it was joining Microsoft in a bid for TikTok's U.S. assets. ByteDance is expected to pick a bidder to enter into exclusive talks as early as Friday but it's not clear how any deal would affect the future of the quirky videos that are loved by millions and those who make them.

Claire Hesser, 18, a former beauty queen, says TikTok has quickly become a huge part of youth culture.

"I feel like if it gets taken away, I feel it's going to hurt more rather than benefit... I just wish that they understood that TikTok really does have an impact on our world today and our generation especially," she said.

It's not just the influencers that any changes could affect, but also brands seeking to do business with them.

"Maybe people shut down sales in store and they were going to do a e-commerce strategy that involved TikTok. It could affect a lot of industries - especially the music industry because so many songs go viral from TikTok," said Ariadna Jacobs, whose company manages Kids Next Door LA.

Hailey Orona, known online as @real.ona, has 9.5 million followers on TikTok and is about to launch her own beauty line. But she also has 2.8 million followers on Instagram to fall back on.

"If it does get banned, I have a back-up plan, of course, which is to move to the YouTube platform or use the Reels on Instagram," Orona said.

© Thomson Reuters 2023 All rights reserved.

Tags :
Media