×
20 752
Fashion Jobs
ULTA BEAUTY, INC.
Human Resources Business Partner
Permanent · Raleigh
ULTA BEAUTY, INC.
Salon Manager
Permanent · Seminole
ULTA BEAUTY, INC.
IT Operations Specialist
Permanent · Bolingbrook
ULTA BEAUTY, INC.
Manager Corporate Strategy
Permanent · Bolingbrook
NIKE
Technical Product Manager
Permanent · Beaverton
NIKE
Operations Manager, Whq/na Accounts Payable
Permanent · Beaverton
NIKE
Marketplace Operations Manager
Permanent · Beaverton
NIKE
Learning Manager, Digital & Multimedia Development
Permanent · Memphis
NIKE
Distribution Center Area Manager
Permanent · Lake Forest
BATH & BODY WORKS
Manager, Email Marketing
Permanent · Reynoldsburg
BATH & BODY WORKS
Recruiting Senior Manager
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-White Oaks
Permanent · Springfield
CLINIQUE
Retail Beauty Training Manager - Clinique - Full-Time - Herald Square - New York, ny
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - 35 Hours - Galleria Mall - Houston, tx
Permanent · Houston
CONVERSE
Technical Product Manager, Supply And Demand Planning
Permanent · Boston
CONVERSE
Technical Product Manager, Global Sourcing And Manufacturing
Permanent · Boston
CONVERSE
Technical Product Manager, Finance
Permanent · Boston
H&M
Product Owner
Permanent · Secaucus
MAC
Executive Director, Digital Innovation & Design, Mac
Permanent · New York
SMASHBOX
Senior Manager, Ecommerce, North America, Sbx
Permanent · Culver City
ESTÉE LAUDER COMPANIES
Keyholder - Cosmetic Company Store - North Georgia Premium Outlets - Dawnsonville, ga
Permanent · Dawsonville
CLINIQUE
Retail Beauty Sales Coordinator - Clinique - 40 Hours - Arden Fair - Sacramento, ca
Permanent · Sacramento

TikTok launches $200 million fund for its stars

By
AFP
Translated by
Robin Driver
Published
Jul 25, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

TikTok is going to start paying some of the most successful creators on its short video platform directly, funding artistic and humoristic influencers who have seen their popularity boom during the quarantine and confinement measures introduced in reaction to the Covid-19 pandemic. The social network beloved by Gen Z has announced the establishment of a fund of $200 million to pay its U.S.-based stars, further revealing that this financing is set to increase in the future. 


AFP


This fund will soon begin distributing money to creators and influencers. In order to apply to receive this financing, users must be aged 18 or over, have a minimum number of subscribers, and regularly post videos that respect the platform's regulations. 

"Our creators will be able to realize additional earnings that reflect the time, care, and dedication they put into creatively connecting with an audience that's inspired by their ideas," explained TikTok.

Attracting and keeping hold of creators has become a high-stakes game for social networks competing to grab users' attention. YouTube allows creators who have surpassed certain thresholds (notably, number of subscribers and hours of videos) to broadcast ads in order to monetize their videos. 

The Google-owned platform can also sign deals with stars, such as Sweden's PewDiePie, who broadcasts his live streams exclusively on YouTube.

Up until now, TikTok has used a model which is closer to Instagram's: creators could feature sponsored content on their channels, but there was nothing resembling a remuneration program of the scale the platform is now offering. 

The social network has not yet specified how many people will be eligible for the fund, nor how much money each creator will receive. However, the move should help the platform consolidate its relationships with creators whose fame has grown beyond the app that first brought them into the spotlight. Many have already signed off on advertizing partnerships and been featured on the covers of magazines. 

TikTok is owned by China's ByteDance and boasts almost 1 billion users. The app could separate from its parent company and become an independent operation in order to avoid the risk of being banned by Washington, which suspects it of spying for the Chinese government. 

Copyright © 2020 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.