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Tilly’s taps Nordstrom alum as new chief merchandising officer

today Sep 30, 2019
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Youth-focused casual apparel, accessories and footwear retailer Tilly’s, Inc. announced on Monday that it has appointed Nordstrom vet Tricia Smith as its new executive vice president and chief merchandising officer.

Smith brings over 25 years of merchandising experience to her new role at Tilly's - Instagram: @tillys

In her new role at Tilly’s, Smith will oversee all aspects of the Irvine, California-based company’s merchandising operations, including buying, sourcing and product development. She will also be responsible for ensuring a consistent merchandising experience across both the retailer’s brick-and-mortar stores and its online platforms.
During her more than two decades at Nordstrom, the executive served in a range of senior merchandise management roles in a number of the retailer’s different departments. Most recently, she held the role of EVP and general merchandise manager of the women’s, young contemporary, designer and specialized apparel categories.

Smith first joined Nordstrom as a sales associate at the age of 18 in the early 90’s, but was quickly promoted to the role of regional junior outerwear and dress buyer. She completed the Stanford University Graduate School of Business’ Executive Education program in 2017.
“I am excited to have someone of Tricia’s extensive experience joining our company,” commented Tilly’s President and CEO Ed Thomas in a release. “Her tremendous track record of growth and strategic leadership will bring great value to Tilly’s as we continue to improve our business.”
Tilly’s has also announced the promotion of Michael Henry, the company’s CFO and corporate secretary since May 2015, to the role of executive vice president and chief financial officer.  
Tilly’s currently operates a network of 231 stores in 33 states. The retailer reported total net sales of $161.7 million in the second quarter ended August 3, 2009, up 2.8% compared to the prior-year period’s $157.4 million. The company’s quarterly net income dropped from $9.7 million to $9.3 million.

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