Titan Industries acquires footwear license for Daya by Zendaya

By

Obi Anyanwu

Published
Aug 10, 2015

Titan Industries Inc. announced last week that it has acquired the footwear license for Daya by Zendaya, the footwear label created by American actress, singer, dancer and recording artist Zendaya Coleman and her fashion stylist Law Roach. The first collection will debut in spring 2016.

 
"I'm extremely excited for the official launch of Daya next spring," says Zendaya. "I really appreciate the girls who support me, and I want my shoes to be a way for me to give something back to them. Whether you're a girly girl or a Tom Boy I promise - I got you covered!!! I want to also thank Titan Industries for helping my dream come true."
 
Andrea Bernholtz, who started as CEO of Titan Industries this past June, is equally as thrilled about their collaboration with Zendaya. "As this is my first official brand launch here at Titan I have really taken this launch under my wing. Zendaya and her team are extremely creative and fun to work with...we are off to a great start and have high expectations for the brand." 

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The collection features heels, modern flats and high-top sneakers ranging in price from $125 to $175.
 
Zendaya Coleman, simply known as Zendaya, stars in and co-produces the Disney Channel’s number-one rated show, “K.C. Undercover.” She released her self-titled debut album featuring her platinum single, “Replay” on Hollywood Records in 2013.
 
Titan Industries designs, manufactures and distributes footwear and handbag brands through licensors including, L.A.M.B., Charles Jourdan, Cynthia Vincent, GX by Gwen Stefani, and through footwear licensors: Badgley Mischka and Joe's Jeans for men and women.