Tmall Global adds extra support for new sellers targeting China

By

Sandra Halliday

Published
Jan 19, 2021

Alibaba Group’s cross-border business-to-consumer marketplace Tmall Global has increased its support for international brands, unveiling a new suite of solutions at the 2021 Tmall Global New Seller Virtual Summit.

They’re designed to “help global brands capture growing consumption opportunities in China” with a focus on boosting the “small- and medium-sized players that have been hard-hit by the Covid-19 pandemic”.

Entering new markets is key for such brands at present as they seek fresh growth channels and China is the top target market.

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China’s consumption of imported goods has seen compounded annual growth of 76%, the company said. And Tmall Global added that more than 29,000 brands across 5,800 categories had come onto the platform at the end of December 2020, over 80% of them entering China for the first time.

With such a large influx of new brands, it’s understandable why the company is making the process of opening a store easier. It said that registering for the platform can now be done via the new self-service portal, with the company saying that “getting started to open a storefront will take as little as 30 days". And it added that the new Official Operating Service, means “merchants of all sizes, including those with zero Chinese e-commerce operational experience, can launch their brands smoothly on Tmall Global”.

Overseas brands and retailers will receive “tailored consultation, operations and content support as well as other value-added services through Tmall Global and its extensive partner network worldwide”.

And “region-specific programs to further support merchants who plan to establish a presence in China” are also being rolled out.

The launch comes as this year’s Global New Seller Summit goes virtual for the first time. It’s running from Tuesday until Thursday with regional and category-specific content sessions spanning seven time zones.