×
60 506
Fashion Jobs
OLD NAVY
Assistant Manager, Customer Operations - Airport Square
Permanent · North Wales
OLD NAVY
Assistant Manager, Customer Operations - Monroe Mktplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Florida West
Permanent · Estero
OLD NAVY
Assistant General Manager, Merchandising - Jefferson Mall
Permanent · Louisville
OLD NAVY
Assistant General Manager, Merchandising - Willowbrook-Houston
Permanent · Houston
OLD NAVY
Assistant Manager, Customer Operations - Oshkosh
Permanent · Oshkosh
OLD NAVY
General Manager - Ridgewood Court
Permanent · Jackson
OLD NAVY
General Manager - Monroe Marketplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Portland
Permanent · Beaverton
OLD NAVY
General Manager - Tikahtnu Commons
Permanent · Anchorage
OLD NAVY
General Manager - Watertown
Permanent · Watertown
OLD NAVY
Assistant Manager, Customer Operations - Eastwood tc
Permanent · Lansing
OLD NAVY
Assistant Manager, Customer Operations - Consumer sq - ny
Permanent · Elmira
OLD NAVY
Assistant Manager, Customer Operations - Lee Premium (New Store)
Permanent · Lee
OLD NAVY
sr Analyst, Asset Protection - Northwest
Permanent · San Francisco
OLD NAVY
General Manager- Warwick
Permanent · Warwick
ASCENA
Loft, Full Time Visual Manager, Yorktown Shopping Center, Lombard, il
Permanent · Lombard
ASCENA
Part Time Stock Lead-Ann Taylor s0525-The Summit
Permanent · Birmingham
SHISEIDO
Business Analyst, Material Information Master
Permanent · East Windsor
SHISEIDO
Art Director, Digital (Drunk Elephant)
Permanent · Houston
GAP
Assistant Manager, Customer Operations - Lakeside - Adult
Permanent · Metairie
DESIGNER BRANDS (DSW, CAMUTO GROUP)
Inventory Control Clerk - 1st Shift
Permanent · Westampton
By
Ansa
Translated by
Nicola Mira
Published
Jan 14, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tod's Diego Della Valle on the "seismic shift" of the end of seasonality

By
Ansa
Translated by
Nicola Mira
Published
Jan 14, 2019

Seasons are no longer what they used to be, and the fashion calendar is changing too. While many in the industry are complaining, the owner of Italian footwear and apparel label Tod’s, Diego Della Valle, isn’t. In his words, this is a “seismic shift and a huge bonus” for his brand, which recently presented its collection for the next autumn/winter in Milan, based on the so-called ‘gentleman flow’, the contemporary man’s pulse.


The new Autumn/Winter 2019-20 collection presented by Tod's in Milan - Instagram/Tod's


“Seasonal collections are over, the pace of contemporary life has transformed the [fashion] calendar,” said Della Valle, adding that “the products we develop must reach the stores every two months, and advertising needs to highlight this, to all intents and purposes we’ve become a media company. It took an enormous organisational effort to bring artisans up to speed, but now there are thousands more opportunities to sell: it’s a seismic shift and a huge bonus. Nowadays, revenues are higher and risk is lower, because we have greater control on products. True, production planning wasn’t so easy to begin with, but now we are close to the ideal set-up. After all, no one would have thought that one day we’d work sometimes from home and sometimes in the office, the world is changing.”

Together with schedules, “the type of apparel is changing too,” said Della Valle, adding that “these are crossover clothes, they can be worn from Monday to Monday, the whole year round.”

Like for example Tod’s new trench coat in a water-repellent, stain-resistant ‘protective’ fabric, with a detachable padded inner lining, a coat that can be worn in all seasons. “It all stems from the notion of rhythm and fluidity in contemporary men’s lifestyle,” said designer Andrea Incontri as he illustrated next winter’s novelties. “Considering formal and casual wear as separate is now an anachronism, this is a crossover, fluid wardrobe, with items that are very different from one another but are linked together through this concept,” said Incontri.

Tod’s urban line features a bomber jacket, a trench coat and a three-button jacket, all of them reversible, because nowadays “seasonality is over and items must be highly durable,” added Incontri. Like Tod’s iconic gommino driving shoe with rubber-pebble sole, now revamped with a nod to avant-garde car design featuring a hi-tech inner sock, as an alternative to the classic cap shoe, with a rubber toe cap decorated with the label’s signature 'gommino' motif.

Copyright © 2022 ANSA. All rights reserved.