79 843
Fashion Jobs
Assistant General Manager- Marketplace Cafe- Ross Park
Permanent · Pittsburgh
Asset Protection - Agent - Buckhead Station Rack
Permanent · Atlanta
Retail Stock - Schererville Rack
Permanent · Schererville
Retail Stock & Fulfillment - Phipps Plaza
Permanent · Atlanta
Asset Protection Agent - Village Square Rack
Permanent · Northbrook
Asset Protection Agent - Sun Center Rack
Permanent · Columbus
Area Asset Protection Manager-n. Miami/Palm Beach
Permanent · Boca Raton
Security Ambassador - Westfarms
Permanent · Farmington
Senior Business Analyst, Supply Chain - Hybrid
Permanent · Seattle
Area Asset Protection Manager-North Carolina/South Carolina
Permanent · Charlotte
Asset Protection- Agent- The Grove
Permanent · Los Angeles
Account Executive
Permanent · Somerville
Regional Manager | Boston North (10-Month Contract)
Permanent · Boston
Asset Protection Detective, Memorial City - Full Time
Permanent · Houston
Asset Protection Detective, Lenox Square - Standard Part Time
Permanent · Atlanta
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
Asset Protection Officer, Cheshire - Full Time (2840)
Permanent · Cheshire
Asset Protection Detective, Vancouver - Full Time
Permanent · Vancouver
Director, Sales And Customer Experience
Permanent · Nashville
Asset Protection Detective, Mayfair - Full Time
Permanent · Wauwatosa
Asset Protection Security Guard, Southlake Mall - Standard Part Time
Permanent · Morrow
Abercrombie & Fitch - Manager in Training, Deer Park Outlet
Permanent · Deer Park
Jul 23, 2018
Reading time
2 minutes
Download the article
Click here to print
Text size
aA+ aA-

Together Group is new combined digital agency for fashion, beauty, lifestyle

Jul 23, 2018

Ten award-winning owner-led digital marketing consultancies and agencies are joining forces and aiming to offer an enhanced service for fashion, beauty, premium consumer and lifestyle brands and retailers. 

Together Group CEO Dr Christian Kurtzke and co-founders Brad Fry and Paul Sheehy

Called Together Group, the aim is to create “a new agile powerhouse for strategy, e-commerce and digital experiences”.

Describing themselves as the “Champion's League of owner-led agencies,” the companies that form Together Group have combined via a share swap in the face of a digital marketing industry that “is currently undergoing a major transformation.”

In a press release, Together said that “while the big holding groups like WPP, Publicis and Dentsu are suffering from growing pressures on their traditional advertising-dominated business model, the big strategy firms like McKinsey, The Boston Consulting Group, Accenture and Deloitte are increasingly acquiring creative capabilities.”

And it added that according to research firm R3 Worldwide, last year alone, strategy firms spent more than $4 billion acquiring creative and digital agencies.

“Amidst these structural changes, Together Group with its headquarters in London will build upon it members’ impressive track record with international premium, luxury and lifestyle brands,” it explained. “The group’s initial focus will be on purpose-driven and digital transformation for fashion, beauty, hospitality, other premium consumer and lifestyle brands, and retailers.”

So who’s taking part? The joint venture includes, among others, New York-based e-commerce creative agency Sweden Unlimited which works with Estée Lauder, Kate Spade and W Hotels. Also on board are Folk Commerce and London-based agency Skywire and e-commerce consultancy 5XThinking, all specialists in luxury-lifestyle and fashion brands.

They said that technical capability will be provided by in-house platform specialists serving all relevant e-commerce platforms and content-management solutions, including the award-winning UK Magento Enterprise Partner Two Jay, as well as dedicated partners for Shopify Plus, Salesforce Commerce Cloud, Adobe Experience Manager, Sitecore and others to be announced.

Porsche Design Group’s ex-CEO Dr Christian Kurtzke, who was also founding President of the German Luxury Association Meisterkreis (the German equivalent of the UK's Walpole) has been named as global CEO. 

“We are building an agile Champions League team of owner-led agencies - combining purpose-driven strategic transformation with brand-led creative power, highly experienced technological execution and effective activation of people. But the most important differentiation is our collaborative culture,” said Kurtzke.

The driving force behind the concept is MatCap LLP, a venture firm managed by agency veterans Paul Sheehy and Brad Fry with Sheehy saying the new group “offers a fulfilling alternative to agency founders which clearly outperforms the traditional trade sale model.”

Meanwhile Leja Kress, CEO of Sweden Unlimited, said: “For us, joining this innovative model means supercharging our agency, dramatically accelerating our global expansion with the help of like-minded, ambitious and experienced entrepreneurs.”

Together Group plans an international stock exchange listing within the next 12 months with Brad Fry saying it’s “now liaising with international investors interested in investing as part of the IPO process.”

Copyright © 2022 FashionNetwork.com All rights reserved.