Tommy Hilfiger bows new global retail concept in Asia Pacific

By

Benjamin Fitzgerald

Published
Oct 13, 2016

Tommy Hilfiger has opened a store in Melbourne, the first in the Asia Pacific region to incorporate the brand’s new global retail concept.

Located in the city's Chadstone Shopping Centre, the largest shopping mall in the southern hemisphere, the new store spans 280 square metres and fuses the brand’s Americana heritage with clean, modern finishes and an airy aesthetic.

"The concept takes cue from the nautical lifestyle – one of Tommy’s longstanding sources of inspiration – which is reflected in herringbone oak flooring, antique brass accents and high gloss walnut fixtures," said the brand in a press release.

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The new Chadstone store houses the latest Tommy Hilfiger Spring/Summer 2016 collections including menswear, womenswear, accessories and the limited-edition TommyXGigi collection.