Tommy Hilfiger signs global distribution agreement with Tomorrow London

By

Obi Anyanwu

Published
Jan 10, 2016

Tommy Hilfiger has announced a partnership with Tomorrow London Ltd. for the exclusive global distribution rights for Hilfiger Collection, the Tommy Hilfiger premium line for women.

The partnership is a major step in the brand’s commitment to expanding its women’s business globally. The expansion strategy includes design direction, store design, merchandising, presentation and communications to present a new vision for Tommy Hilfiger womenswear. Through the partnership, Tomorrow London will present Hilfiger Collection in London, Milan, Paris and New York during the respective fashion weeks.
 
Hilfiger Collection will be presented at Biscuit Building in London from January 6 to 11, at Superstudio in Milan from January 15 to 20, at 28 Rue de Lappe in Paris from January 22 to 28 and at a location to be confirmed in New York City from February 1 to 5.

Tomorrow London Ltd. is an international sales platform that combines a multi-brand showroom with a multi-service marketing strategy.