×
36 785
Fashion Jobs
OLD NAVY
General Manager - Pico Rivera
Permanent · Pico Rivera
OLD NAVY
Creative Director - Loyalty & CRM
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Customer Operations - Easton Market
Permanent · Columbus
L’ORÉAL GROUP
Manager/sr Manager, Campus Recruiting
Permanent · New York
L’ORÉAL GROUP
Senior Manager / Manager of Brand Marketing
Permanent · Jersey City
KOHLS
Product Manager - Payment System
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Framingham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Massapequa
L.L.BEAN INC.
rd Shift Bike Boat And Ski Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · King of Prussia
L.L.BEAN INC.
Hunting And Fishing Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · Hadley
L.L.BEAN INC.
Sales Representative
Permanent · Fayetteville
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City

Tommy Hilfiger names Michael Scheiner global chief marketing officer

Published
today Oct 22, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

PVH-owned Tommy Hilfiger has named Michael Scheiner as its new chief marketing officer, Tommy Hilfiger Global, effective October 28.


Michael Scheiner, new chief marketing officer, Tommy Hilfiger Global. - Business Wire


Scheiner comes to the role with over 15 years of experience at global brands, most recently serving as senior vice president of global marketing at Hollister Co. Previously, he also served as Hollister’s vice president of marketing, and held several leadership roles at Abercrombie & Fitch, including vice president of marketing, digital and communications. 

As the new CMO at Tommy Hilfiger, Scheiner will relocate to the brand’s global headquarters in Amsterdam.

In the role, Scheiner will help Tommy Hilfiger to evolve its marketing strategies, particularly across digital and experiential platforms, to reach and engage a new generation of consumers, the label said.

These strategies will follow Tommy Hilfiger’s ongoing collaboration with ‘Euphoria’ star, Zendaya, a partnership intended to raise the brand’s profile with Generation Z shoppers. 

“As one of the world’s most globally recognized brands, our marketing teams around the world play a pivotal role in inspiring, exciting and engaging our consumers,” said Daniel Grieder, chief executive officer of Tommy Hilfiger Global & PVH Europe.

“We are thrilled to have [Scheiner] join our world class marketing organization, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors.”

The appointment comes as the Tommy Hilfiger brand approaches its 35th anniversary next year. 

Copyright © 2019 FashionNetwork.com All rights reserved.