×
42 255
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
ULTA BEAUTY
Retail Operations Manager-Parkside West Cobb
Permanent · Marietta
ULTA BEAUTY
Retail Sales Manager-The Promenade at Brentwood
Permanent · Brentwood
ULTA BEAUTY
Prestige Sales Manager-The Shops at Fox Valley
Permanent · McHenry
ULTA BEAUTY
Prestige Sales Manager-Park Lane
Permanent · Dallas
ULTA BEAUTY
Prestige Sales Manager-Johnstown Plaza
Permanent · Johnstown
ULTA BEAUTY
Prestige Sales Manager-Augusta Exchange
Permanent · Augusta
ULTA BEAUTY
Retail Operations Manager-Barracks Road Shopping Center
Permanent · Charlottesville
ULTA BEAUTY
Salon Manager-Tyler Gateway
Permanent · Riverside

Tommy Hilfiger names Michael Scheiner global chief marketing officer

Published
today Oct 22, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

PVH-owned Tommy Hilfiger has named Michael Scheiner as its new chief marketing officer, Tommy Hilfiger Global, effective October 28.


Michael Scheiner, new chief marketing officer, Tommy Hilfiger Global. - Business Wire


Scheiner comes to the role with over 15 years of experience at global brands, most recently serving as senior vice president of global marketing at Hollister Co. Previously, he also served as Hollister’s vice president of marketing, and held several leadership roles at Abercrombie & Fitch, including vice president of marketing, digital and communications. 

As the new CMO at Tommy Hilfiger, Scheiner will relocate to the brand’s global headquarters in Amsterdam.

In the role, Scheiner will help Tommy Hilfiger to evolve its marketing strategies, particularly across digital and experiential platforms, to reach and engage a new generation of consumers, the label said.

These strategies will follow Tommy Hilfiger’s ongoing collaboration with ‘Euphoria’ star, Zendaya, a partnership intended to raise the brand’s profile with Generation Z shoppers. 

“As one of the world’s most globally recognized brands, our marketing teams around the world play a pivotal role in inspiring, exciting and engaging our consumers,” said Daniel Grieder, chief executive officer of Tommy Hilfiger Global & PVH Europe.

“We are thrilled to have [Scheiner] join our world class marketing organization, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors.”

The appointment comes as the Tommy Hilfiger brand approaches its 35th anniversary next year. 

Copyright © 2020 FashionNetwork.com All rights reserved.