Top Drawer announces launch of men's accessories area
today Nov 21, 2018
Next January, lifestyle buying show Top Drawer will return to Olympia London with a new area dedicated to men’s accessories and jewellery in response to growing industry demand, it has announced.
The ‘MR.’ area will be presented as a concept store, showcasing design-led accessories, jewellery, grooming and lifestyle products for men from brands including Arne Jacobsen Watches, Mr Elk and Anchor & Crew.
The show has been slowly expanding its men’s offering, a market that has is estimated to outperform womenswear globally by 2020. Last January, Top Drawer debuted a men’s area with a selection of men’s accessories and lifestyle products, and this season the MR. section will be complemented with an MR. Lifestyle Trail guiding buyers through a men’s-focussed edit.
Thomas Clipper, Double00, Orbitkey, Mahi Leather and Secrid are amongst the brands confirmed for MR. for January.
Top Drawer will also spotlight women’s fashion and jewellery, homewares, children’s toys and gifts. In total, there will be 11 sectors and over 1,500 brands at the upcoming show, which is set to take place on 13-15 January at Olympia London.
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