Toronto's Drake General Store launches apparel collection with McDonald's
today Sep 18, 2019
Canadian retail and e-commerce shop Drake General Store is making fast-food dreams come true with the launch of an exclusive loungewear and accessories collection with McDonald's Canada.
With a focus on plush loungewear, socks, hoodies and more, the collection was “designed to perfectly complement a night in with your favourite McDonald's menu item”.
The exclusive partnership, launched for McDonald's third annual McDelivery celebration, went live on Monday, with all proceeds from McDelivery Night In items sold going to support Ronald McDonald House Charities Canada.
"The launch of this exclusive line not only gives Canadians an added reason to enjoy McDonald's at home, but it also gives them an opportunity to help support families who can't be at home, thanks to 100 percent of the proceeds from the merchandise sold going to RMHC Canada," said Jeff Kroll, SVP restaurant support officer, McDonald's Canada.
"Additionally, by partnering with Drake General Store, Canadians can secure a collector's item from this limited apparel and accessories launch, to help compliment their McDelivery Night In."
Earlier this year, McDonald's Canada also teamed-up with Toronto-based lifestyle brand Peace Collective for the launch of an exclusive capsule collection for the company's 26 annual McHappy Day.
The line included limited-edition t-shirts, socks, mugs and tote bags featuring McDonald's signature logo and colour scheme, as well as Peace Collective’s popular tagline “Home is Canada”.
The McDelivery Night In line will be available in-store and online at Drake General Store, while quantities last.
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