Tory Burch launches first full touchscreen smartwatch

By

Gabriella Lacombe

Published
Oct 25, 2018

The latest update in the brand's wearable tech, Tory Burch has launched its first full touchscreen timepiece with the debut of the ToryTrack Gigi Touchscreen Smartwatch. 

The new smartwatch is powered by Wear OS by Google and Qualcomm Snapdragon Wear 2100, both operating systems specifically made for smartwatches. The watch is compatible with both iPhone and Android.

Featuring several special functions and a waterproof finish, the ToryTrack Gigi Touchscreen Smartwatch will give wearers the ability to monitor their workouts, use Google Assistant and Google Pay, shower and swim without removing it, check stocks and adjust the watch face's appearance with the touch of a dial. 

Designed after the brand's existing Gigi watch model, the new ToryTrack watch is available  in gold-tone, silver-tone and black stainless steel finishes. Customers have the added option of choosing from a variety of interchangeable straps in rubber, grosgrain and leather.

In a press release, designer Tory Burch emphasized the new product's combination of style and technology. "Our new smartwatch is a modern take on one of our classic styles," she said. "It is an incredible device with state-of-the art technology that keeps you connected." 

The ToryTrack Gigi Touchscreen Smartwatch retails at $395 and is available now in select Tory Burch boutiques, on the brand's e-commerce website, and in a range of department stores.