Tory Burch links with Galeries Lafayette for Magritte-inspired pop-up
Tory Burch has unveiled a “unique” pop-up at Galeries Lafayette in Paris that’s open until 28 October. It celebrates the label’s T Monogram collection and the installation has taken over three windows in the upscale department store.
The T Monogram collection is featured on the billboard above the facade of the destination store, and it can be found on its website and social media channels too, with customer emails also being used to promote the products.
The showcase features a tableau inspired by the work of artist René Magritte, the surreal creation featuring T Monogram sculptures floating against a backdrop of blue sky and clouds.
The sky and cloud sculptures are used as display plinths to present an assortment of handbags and T Monogram shoes, including Galeries Lafayette-exclusive pieces. There’s a mini bucket bag, a mini tote and the new Ladybug Court sneaker in ivory and burgundy.
The ’T’ design of the monogram is an instantly recognisable feature of Tory Burch products, having been created at the brand’s launch nearly 20 years ago.
But the specific T Monogram line wasn’t launched until early last year, riding the wave of the monogram trend that has seen a number of luxury brands adding such products to their line-ups.
Made in traditional jacquard and fine leather, it’s become a best-seller for the brand.
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