×
47 085
Fashion Jobs
OLD NAVY
General Manager - Jordan Landing
Permanent · West Jordan
OLD NAVY
Loss Prevention Agent, Multi-Unit - Outlet of Bluegrass
Permanent · Louisville
OLD NAVY
Loss Prevention Agent, Multi-Unit - Outlet of Bluegrass
Permanent · Simpsonville
OLD NAVY
Loss Prevention Agent, Multi-Unit - Outlet of Bluegrass
Permanent · Lexington
NORDSTROM INC
Asset Protection Agent Beverly Connection Rack
Permanent · Los Angeles
NORDSTROM INC
Asset Protection Agent Fig at 7th Rack
Permanent · Los Angeles
NORDSTROM INC
Loss Prevention Security Ambassador International Plaza
Permanent · Tampa
NORDSTROM INC
Asset Protection Agent Valencia Promenade Rack
Permanent · Santa Clarita
NORDSTROM
Asset Protection - Agent - Chicago Rosemont Fashion Outlets Rack
Permanent · Rosemont
NORDSTROM INC
Asset Protection Agent Grove at Farmer's Market
Permanent · Los Angeles
NORDSTROM
Security Ambassador - Houston Galleria
Permanent · Houston
NORDSTROM
Asset Protection - Agent - Village Square Rack
Permanent · Northbrook
NORDSTROM
Asset Protection - Agent - Harlem Irving Plaza Rack
Permanent · Norridge
NORDSTROM
Asset Protection - Agent - Kildeer Village Square Rack
Permanent · Kildeer
NORDSTROM
Asset Protection - Agent - Woodfield Rack
Permanent · Schaumburg
TJ MAXX
District Manager - Boston, ma
Permanent · Boston
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Laurel
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Gaithersburg
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Worcester
KOHLS
Full-Time Loss Prevention Officer
Permanent · South Bend
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Terre Haute
COTY
Assistant Brand Manager
Permanent · New York
Translated by
Nicola Mira
Published
Oct 6, 2017
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tranoï, Première Classe, Paris sur Mode, Woman: mixed results for Paris' second-session shows

Translated by
Nicola Mira
Published
Oct 6, 2017

The second 2017 session of the three main fashion trade shows in Paris featured a staggered start, with a day between each of them, from Thursday 28th September to Monday 2nd October. Whether scheduled over three or four days, the challenge for Tranoï, Première Classe-Paris sur Mode and Woman was nevertheless the same: to ensure they attracted plenty of visitors, and especially buyers from all top international retailers.


In the aisles at Paris' Palais de la Bourse, Spring/Summer 2018 - Tranoï


As for the latter point, Paris undoubtedly made a good showing this season, attracting representatives from the planet's leading concept stores and department stores, while the Fashion Week's catwalk calendar is clearly very appealing again. However, the trade shows held in parallel with the fashion week haven't always benefited from the latter's positive impact.

It must be said that the range of shows on offer is large, even for the number of buyers who usually flock to Paris. Between the three of them, the Tranoï, Première Classe-Paris sur Mode and Woman events showcased over one thousand brands. Though visitor quality is always the most important element for the three high-end second-session shows, some exhibitors actually complained about lack of numbers. Notably, Saturday was a weak day across all three shows, apparently due to an external factor, the Yom Kippur religious celebration.

This was especially the case for the shows held at the Tuileries Gardens, where Première Classe and Paris sur Mode reported flat visitor numbers, when some exhibitors were hoping for renewed growth. There was indeed some slack, as well as the chance to make useful contacts with international visitors, which accounted for 60% of the show's total this season. The organisers emphasised a series of positives, such as the presence of new retailers, both from France and abroad.

The visual impression was better at Tranoï, though the transition from three to two venues this year, the Palais de la Bourse and the Carrousel du Louvre, helped to make the show look busier. Because of the change, the organisers did not provide a comparison with the previous year's results, and only reported a rise in visitors over this year's earlier session. They did claim to be satisfied with what looked like a recovery, and with the new-found buzz in the week-end's busier days.

As for the Woman show held in place Vendôme, there was satisfaction for the results. This show is more selective - it featured 90 labels where the others had several hundreds - and this approach was well-suited to a session that focused on quality rather than quantity. In particular, the number of visitors grew significantly compared to September 2016, the show having relocated in order to be closer to its competitors.

During the Fashion Week, small-format events proved to be extremely popular. Both Woman and Tranoï held showroom session in parallel with the main show this season. And both the Man/Woman Showroom, already well-established, or the newly created Tranoï Week, were very happy with the number of visitors and the constant activity their exhibitors enjoyed throughout the week.

Copyright © 2021 FashionNetwork.com All rights reserved.