Triarchy Denim relaunches with new sustainable focus
Canadian denim brand Triarchy is relaunching its label with a new commitment to sustainability.
After learning about the harmful effects of denim production on the environment, the label, initially launched in 2011, is taking new measures to ensure its line for men and women is more sustainable.
“I knew that Triarchy couldn’t go on the way it was after seeing the documentary “The True Cost”,” explained Adam Taubenfligel, Creative Director of Triarchy, in a news statement. “The movie unveils the shocking environmental impact of the industry, and it stopped me dead in my tracks. After searching long and hard for the right partners and right materials, we are proud to relaunch our online store and be a part of a larger conversation around sustainable fashion.”
The company’s main concern was the amount of water used to produce denim; approximately 2,900 gallons of water in the production process alone for one pair of jeans.
“2,900 gallons of water is equivalent to 70 household bathtubs filled with water, which is a huge water footprint to be associated to a single pair of jeans. We just couldn’t be a part of that kind of unnecessary endless water consumption anymore,” added Ania Taubenfligel, Brand Manager of Triarchy.
In order to launch a new sustainable model, Triarchy reassessed everything from their factory to their materials in order to reduce the amount of water required to produce their denim creations.
Triarchy women’s denim will now be made using a Tencel/Cotton blend, which requires 85 percent less water to grow and process than cotton, while their men’s denim will be sourced and engineered as a raw denim to require low to no wash.
The company’s hardware and labels are also eco-friendly and will be made predominantly from recycled materials such as nickel-free recycled sheet metal, recycled leather and recycled water bottles.
Triarchy has equally decided to move their production to Mexico City where the factory will use 85 percent recycled water.
The company estimates that these efforts combined will allow them to consume 52 percent less water during the production of each pair of jeans.
The Canadian denim company has officially relaunched with a new website at Triarchy.com and with the introduction of a new line baptized Atelier Denim. The collection offers sustainable luxury pieces made by deconstructing and reconstructing vintage denim. All items are hand made in Los Angeles.
Triarchy Denim was launched by three Canadian siblings Adam, Ania, and Mark Taubenfligel.
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