True Classic expands to UK, Australia, New Zealand, and Canada

By

Jennifer Braun

Published
Jun 7, 2022

Premium menswear brand True Classic announced on Monday its international expansion into the UK, Canada, Australia and New Zealand.

As of this week, shoppers in these markets can purchase True Classic apparel directly from its website for the first time. 

The move follows exceptional growth. Founded in 2019 by Ryan Bartlett, Nick Ventura and Matt Winnick, True Classic experienced growth of 6,500 percent in 2020 and profitably of $150 million in revenue, as well as a $500 million valuation. 

The company, with headquarters in Los Angeles, recently crossed the two million mark in orders and has become the online destination of choice for more than 1 million customers across the United States. 

“Our strategic priorities include expansion into new markets and geographies,” said Barlett, co-founder and CEO. “This milestone is an important step as we drive brand growth internationally. To date, we’ve been incredibly successful because we are a people-first company that over-indexes on customer value. Top-notch customer service has been a key pillar of our business since the start and will be instrumental as we move ahead.”  

True Classic offers inclusive sizing, from sizes S to 2XL, with price points at around $23 a shirt. Items include fitted tees, crews, v-necks, long-sleeves that are intentionally designed to fit all men’s body types.