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Mar 14, 2023
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True Fit names Rob Weaver as CRO, promotes Sarah Curran to global CMO

Published
Mar 14, 2023

Tech-driven fit platform True Fit announced on Monday the appointment of former Snap Inc. and Bazaarvoice executive, Rob Weaver, as its chief revenue officer. 

True Fit names Rob Weaver as CRO, promotes Sarah Curran to global CMO. - True Fit


Likewise, True Fit announced the promotion of its MD EMEA, Sarah Curran MBE, to global chief marketing officer. 

As CRO, Weaver joins True Fit's executive team and will be tasked with leading the company’s growth across the U.S. and Europe. He is an experienced Go To Market (GTM) executive having held senior leadership positions at Snap Inc. and Bazaarvoice. He brings to True Fit a strong track record scaling high-performing teams and tech businesses. 

"Rob joins with a wealth of experience in coaching high-performing teams to dream big and realize those outcomes. He has a unique blend of inspiring energy, strategic mastery, and high-character coaching that drives world- class teams to outperform ambitious goals,” said William Adler, CEO of True Fit. 

“We're thrilled to have him on board at such a critical time for True Fit's growth, and we know his expertise and vision will have a seismic impact on delivering success. Rob is a perfect culture fit for our executive team, which is full of high performing, extraordinary people driven by ambition and impeccable values.”

Meanwhile, Curran was luxury director at fashion retailer Shop Direct (now The Very Group), before joining True Fit in 2020 as managing director of Europe. Since joining, she is credited for growth within the business' EMEA operations, which has seen True Fit partner with leading brands including Boden, The Very Group, Quiz and M&Co.

True Fit’s 'Fashion Genome', the world's largest connected dataset for fashion and apparel, unifies data from 80 million active members, 17,000+ brands, and hundreds of billions in cross-market transaction insights.

"Coming from the retail side, and understanding as a retailer what the shopper demands are and knowing the data that is available from the 'Fashion Genome' as I now do, this is such an important tool and partner for retail,” said Curran. 

“This is particularly true in today's climate, as retailers grapple with rising returns rates and spiraling costs of customer acquisition, while cost-of-living pricing and promotions sensitivities from shoppers put even more pressure on retailers to discount in order to drive demand. Data that can help retailers leverage insights to sell more at full price, whilst minimizing operational costs - especially around reverse logistics and returns - will not only protect margin in the short-term, but help grow customer loyalty and CLV in the longer-term."


To date, the platform has partnered with hundreds of leading retailers and brands, including FatFace, Lands' End and Hotter Shoes. In 2022, True Fit saw an 8% year-on-year uplift in registrations from global shoppers, showcasing the growing demand for its fit solution.

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