Tween brand Justice enters Walmart Canada
Walmart Canada is expanding its product assortment via a new partnership with tween brand Justice.
As part of the strategic partnership, Justice's signature line of trend-inspired tween apparel, accessories and home items will be available at Walmart, as of August 19 on Walmart.ca and in 326 Walmart stores nationwide.
The back to school collection includes more than 140 items across tween fashion, footwear, jewelry and accessories, bedding, backpacks and stationery. The selection will vary from fashion leggings starting at $8, and tie-dye sweatshirts and joggers starting at $13, to bedding sets, pillows, and throws ranging from $20-$40. New styles are expected to be added seasonally.
"Justice is a popular brand our customers know and love, and with the back-to-school shopping season underway, this new collection comes at the perfect time for our customers looking to elevate their style," said Marlise Wilson, senior director Kids Apparel, Walmart Canada.
"We're thrilled to partner with Justice as its exclusive fashion retailer as we continue to expand our assortment, offering customers quality, on-trend and accessible style at an incredible value.”
Ascena Retail Group sold the intellectual property, e-commerce business and other assets of its Justice brand in November. The move was part of the New Jersey-based groups efforts to emerge from Chapter 11 bankruptcy.
Justice was recently sold to Bluestar Alliance, whose portfolio includes brands like Bebe, Brookstone, Hurley, Catherine Malandrino, Kensie Girl and Limited Too, among others, and was reintroduced in April with the launch of its spring collection, as well as a new online shopping experience at shopjustice.com.
Now, Walmart Canada will offer an exclusive in store experience for the Justice brand, as it partners with the core Justice design team to bring the same quality, design and trends the brand is known for.
"Bringing Justice to Walmart Canada is such a natural fit," said Ralph Gindi, president of Bluestar Alliance. "Justice connects to so many girls in an incredibly impactful way, we wanted to make sure even more consumers would have the opportunity to grow up with the brand. This is truly an exciting moment for Justice and its core consumer."
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