Twinery launches Nova self illuminating running jacket
Twinery has launched a new self illuminating running jacket called Nova that gives off light through fibers embedded in the fabric which can be seen from three football-field-lengths away in the dark.
The Nova jacket functions differently compared to traditional reflective fabrics in that it is self illuminating in low-light conditions. The technology is powered by a detachable half-ounce rechargeable battery that lasts for eight hours. The jacket itself is machine washable.
"Because traditional reflectors are not efficient in low light conditions or blind-spots, forty percent of runners are at high risk of injury due to night time motor accidents," said Sid Amalean, co-Founder of Nova.
The jacket is meant for runners, cyclists and other people working out at night. It has standard performance features including a hideaway hood and thumbholes. It has an earphone wire hole and a water resistant arm pocket to hold a smartphone.
Twinery is the innovation arm of MAS Holdings. Twinery brings materials, technologies and soft goods to life. Other projects have included Wearable X and Lumo Run, a sensor and app system that analyze form and offer real time coaching to improve mechanics while running and doing yoga.
Currently the Nova jacket is available for preorder on an Indieogogo campaign. It is slated to ship early next year.
Copyright © 2020 FashionNetwork.com All rights reserved.