×
63 344
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Madison
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Mansfield
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Lafayette
KOHLS
Full-Time Loss Prevention Officer
Permanent · Fremont
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Cape Coral
NIKE
Senior Product Manager, Line Planning And Merchandising
Permanent · Beaverton
NIKE
Business Success Manager – Multi-Node Inventory Planning
Permanent · Beaverton
NIKE
Product Manager – Multi-Node Inventory Planning
Permanent · Beaverton
NIKE
Product Manager, Line Planning And Merchandising
Permanent · Beaverton
NIKE
Live Consumer Direct Marketing, Global Store Marketing Manager
Permanent · Beaverton
CONVERSE
Product Integrity Manager
Permanent · Boston
NIKE
Director, Omni-Channel Marketing Solution Engineering
Permanent · Beaverton
NIKE
Product Manager, Global Sourcing Manufacturing Data Product & Reporting
Permanent · Beaverton
NIKE
Manager, Analytics & Operations, Nike Athlete Experience
Permanent · Beaverton
ULTA BEAUTY, INC.
General Manager
Permanent · Johns Creek
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Virginia Beach
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Mount Laurel Township
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Schaumburg
ULTA BEAUTY, INC.
General Manager
Permanent · Conway
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Gilbert
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Lakewood
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Pasadena
By
Reuters API
Published
Jul 23, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Twitter beats revenue targets with ad improvements, shares jump 7%

By
Reuters API
Published
Jul 23, 2021

Twitter Inc on Thursday reported higher revenue growth than Wall Street had expected, as the social media platform rolled out ad targeting improvements and said changes by Apple to keep iPhone user data private had hit ad revenue less than anticipated.

Advertising revenue totaled $1.05 billion, up 87% from the year-ago quarter - Reuters


Shares of Twitter rose 7% to $75 in trading after the bell.

The San Francisco-based company now expects headcount and total costs and expenses to grow at least 30% for the full year, up from its previous guidance of 25%, as the company invests in its engineering and product teams, however.

Twitter's U.S. user base declined by 1 million over three months from the previous quarter due to a lighter news cycle in the United States, Twitter said, with total users worldwide in line with Wall Street targets.

Since the start of the year, Twitter has raced to introduce products in new areas like audio-only chat rooms and newsletter publishing, in an effort to turn around years of business stagnation and reach its goal of doubling annual revenue by 2023.

Twitter reported 206 million monetizable daily active users (mDAU), its term for users who are served advertising, for the second quarter ended June 30, matching analyst targets of 205.9 million users, according to IBES data from Refinitiv.

Advertising revenue totaled $1.05 billion, up 87% from the year-ago quarter, and beat Wall Street estimates of $909.9 million.

Twitter has worked to improve the effectiveness of its ads, which have traditionally lagged larger rivals like Facebook, which holds vast troves of data on users.

Those improvements, along with higher demand from advertisers seeking to reach consumers as countries reopen from pandemic restrictions, helped propel ad revenue, Twitter said.

"As we enter the second half of 2021, we are shipping more, learning faster, and hiring remarkable talent," Twitter Chief Executive Jack Dorsey said in a statement on Thursday.

Total revenue, which also includes revenue the company earns from data licensing, rose 74% year-over-year to $1.19 billion, beating analyst estimates of $1.07 billion.

Twitter forecast third quarter total revenue to be between $1.22 billion to $1.3 billion, roughly in line with or slightly ahead of consensus analyst estimates of $1.17 billion.

The company said it was still too early to determine the long-term impact of new privacy controls that Apple Inc implemented in April, which are designed to limit digital advertisers from tracking iPhone users without their consent, but added that revenue impact during the second quarter was lower than expected.

© Thomson Reuters 2021 All rights reserved.