U.S. consumers to spend $35.7 billion for Mother’s Day: NRF

By

Jennifer Braun

Published
Apr 27, 2023

U.S. consumers are expected to spend $35.7 billion on Mother’s Day in 2023, up from last year’s record high of $31.7 billion, data from the National Retail Federation (NRF) has revealed.

The leading retail industry group said 84 percent of U.S. adults plan to celebrate the holiday, and are expected to spend $274.02 per person, up from $245.76 in 2022. By age, consumers aged 35 to 44 plan to outspend other age groups, spending an average of $382.26 on Mother’s Day.

Similarly to previous years, the most popular gifts to give include flowers (74%), greeting cards (74%) and special outings such as dinner or brunch (60%). Still, expected spending is up across all gift categories. Consumers will spend a total of $7.8 billion on jewelry, $5.6 billion on special outings and $4 billion on electronics.

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To get those gifts, 34% of consumers will shop online, another 34% will shop at department stores, while 30% of consumers are also planning to shop at specialty stores, 24% at local and small businesses, and 23% at discount stores.

“Mother’s Day provides Americans with an opportunity to honor important women in their lives,” NRF president and CEO Matthew Shay said. “As people make plans to celebrate this year, retailers are prepared to help shoppers find gifts of appreciation and admiration for those they want to recognize on this special day."