82 393
Fashion Jobs
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Asset Protection Lead Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · FAIRVIEW HEIGHTS
STAND OUT FOR GOOD
Brand Rep
Permanent · LEAWOOD
RALPH LAUREN
Associate Manager
Permanent · TEXAS CITY
RALPH LAUREN
Associate Manager
Permanent · LEEDS
RALPH LAUREN
General Manager
Permanent · ALBERTVILLE
RALPH LAUREN
General Manager
Permanent · WOODSTOCK
QVC
Area Manager- Fulfillment Center, Nights
Permanent · SUFFOLK
QURATE RETAIL GROUP
Area Manager- Fulfillment Center, Days
Permanent · FLORENCE
LEE
PT Keyholder, Ellenton, FL
Permanent · ELLENTON
SUPRO CONSULTING
Area Sales Manager - on Roll - Opening
Permanent · SALEM
URBN
Anthropologie Design Director
Permanent · PHILADELPHIA
SACK OFF 5TH
Merchandise Planner, Women’s Core/Trend/pl Shoes
Permanent · NEW YORK
HUGO BOSS
Employee Relations Specialist
Permanent · DALLAS
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · EDINBURGH
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · WICHITA
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · VACAVILLE
By
Fibre2Fashion
Published
Feb 18, 2021
Download
Download the article
Print
Text size

U.S. apparel sales fall by 19% in 2020: NPD

By
Fibre2Fashion
Published
Feb 18, 2021

Apparel sales in the United States declined by 19 per cent in 2020, according to a survey by The NPD Group, which found sales of comfy cozy categories like sweatpants increased by 17 per cent, those of sleepwear rose by 6 per cent, and those sports bras grew by 10 per cent during last year. Fashion footwear sales declined by 27 per cent during the year.


DR


Due to the ‘work from home’ trend, tailored clothing, dresses and dress shoes, which were already losing share to more comfort-oriented attire pre-pandemic, were hit particularly hard in 2020, the survey found.

In footwear, fashion sneaker sales also declined year on year, although at a much softer rate than the overall category.

Regardless of whether consumers adopt more permanent work-from-home routines or go back to the workplace, demand for fashion with elements of comfort will stick around for the long term.

Seventy per cent of consumers in an NPD survey reported that once they can return to work and other activities, they plan to dress just as or more casually than they did prior to the pandemic.

NPD’s ‘Future of Footwear’ report forecasts that in 2021 the fashion category will recuperate, though it will regain less than half of the volume it lost in 2020.

Copyright © 2024 Fibre2Fashion. All rights reserved.