×
80 216
Fashion Jobs
MACY'S
Asset Protection Detective, Eastridge - Full Time
Permanent · San Jose
MACY'S
Asset Protection Detective, Stonebriar Centre - Part Time
Permanent · Frisco
OLD NAVY
Assistant General Manager - South Meadow Square
Permanent · Ithaca
JOCKEY
Human Resources Business Partner - Hybrid in Person
Permanent · Kenosha
NIKE
Senior Financial Analyst, Global Supply Chain Finance
Permanent · Beaverton
NIKE
North America Merchandise Manager- jd Sports/ Finish Line Men's Lifestyle Footwear
Permanent · Beaverton
NIKE
Expert Technical Recovery Consultant (Open to Remote Work, Except The Following Locations: sd, vt, And wv)
Permanent · Beaverton
NIKE
North America Merchandise Manager-Nike Direct Digital Commerce-Kids Performance Footwear
Permanent · Beaverton
NIKE
Inventory Controls Specialist
Permanent · Beaverton
NIKE
Technology Director – Consumer Creation Business Intelligence
Permanent · Beaverton
ESTÉE LAUDER
Director, Omni Education Marketing
Permanent · New York
ESTÉE LAUDER
Manager, Performance Marketing Analytics
Permanent · New York
TAPESTRY
Planner, Global Merchandise Planning
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor
Permanent · Oak Brook
DESIGNER BRANDS
Merch Vendor Compliance Analyst
Permanent · Columbus
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Spring
GAP
District Manager - Atlanta
Permanent · San Francisco
GUESS
Account Executive
Permanent · New York
KOHLS
Loss Prevention Operations Center Investigator- 3rd Shift
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Knoxville
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Roseville
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Marion
By
Reuters API
Published
Dec 2, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

U.S. retailers see biggest-ever Cyber Monday after record online Black Friday

By
Reuters API
Published
Dec 2, 2019

U.S. retailers kicked off Cyber Monday by launching a slew of deals earlier than usual over the weekend, seeking to sustain the momentum of a record $11.6 billion in online sales on Thanksgiving and Black Friday.




Shoppers already had nearly a month of sales promotions as retailers look to draw out a holiday season that on paper is six days shorter this year due to a late Thanksgiving.

But estimates from Adobe Analytics on Sunday predicted the opening weekend of U.S. retailers' crucial holiday season would set a new record of almost $30 billion in sales, with Cyber Monday - now traditionally the U.S. economy's biggest online shopping day - alone expected to reach $9.4 billion.

Amazon.com Inc and other traditional retailers such as Target Corp and Walmart have beefed up delivery services to fulfill online orders faster as more customers order over their mobile phones and tablets from home.

This year, Target made free shipping available to all its customers throughout the shopping season, while Walmart offered shoppers the option of free two-day shipping or in-store pickup on the same day.
"The weekend between Black Friday and Cyber Monday is emerging as a truly lucrative period for online commerce," said Vivek Pandya, lead analyst at Adobe.

"Consumers ... are accelerating spend in the run-up to Cyber Monday."

A clear winner so far of the early deals and ramped up preparation for the holidays were retailers with greater online presence or those who had services such as "buy online and pick up at store".

The National Retail Federation estimates nearly 69 million Americans will scour the web for deals on everything from iPads and homeware to kids' toys, and Adobe's estimate of $9.4 billion would be a 19% increase on the same day a year ago.

Target on Black Friday announced that it would kick off a week of online discounts a day before, with new deals available every day until Dec. 9, while Kohl's Corp started online deals on Saturday, with deeper discounts on Monday.

Digital sales this year are also likely to get a big boost from orders through social media platforms like Youtube, WeChat, Instagram and Facebook.

"Brands and retailers will feel the effects of a Gen Z with even greater purchasing power," said Rob Graf, vice president of strategy and insights at industry software maker Salesforce.

"They are also pushing the boundaries of where actual purchases will happen."

 

© Thomson Reuters 2022 All rights reserved.