87 163
Fashion Jobs
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
NEWELL
Senior Director, Analytics
Permanent · HOBOKEN
Published
Mar 3, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

UK in top three for cross-border e-shopping popularity

Published
Mar 3, 2021

Britain’s size is immaterial when it comes to e-commerce. The UK is the third most shopped market for international online purchases, only behind China and the US, according to a report.


Photo: Cottonbro/Pexels



Some 20% of non-UK consumers have shopped from UK retail sites in the past year, according to 'The Global Voices 2021: Cross-Border Shopper Insights' survey.

The eShopWorld (ESW) survey of over 22,000 consumers across 11 countries shows the top five global markets for cross-border purchases from the UK were Australia (37%), the US (29%), Germany (26%), France (24%) and Singapore (23%).  

Other markets in the survey made fewer purchases from the UK but include Mexico (6%), Russia (8%), Chile (10%), Turkey (16%) and Canada (17%). However, cross-border penetration in those markets “indicates potential for untapped growth for UK retail businesses”, the report noted.

Tommy Kelly, CEO of ESW, said:  The high percentage of cross-border purchasing from Britain reflects the desirability of British brands and products to global consumers.
 
“Our survey data shows that that people are increasingly embracing international e-commerce as more retailers and brands eliminate friction by offering convenience within the buying journey, and adding capabilities such as click and collect, return to store and guaranteed delivery date. 
 
Kelly also noted that its research showed that although shoppers in Russia, Mexico and Turkey made fewer UK cross-border purchases, they’re spending far more on average.

“[This makes] a clear business case for UK retailers and brands to look beyond their traditional markets to tap the potential revenue latent in these emerging markets. 

“To reap the benefits of this demand, retailers need to offer localised shopping experiences where e-commerce customers in these markets feel as if they are receiving the same level of service and convenience they would enjoy if shopping locally.”

China and the US topped the list with 59% of consumers surveyed purchasing from online brands or marketplaces in the former, and 51% from the latter. Overall, over two thirds (68%) of shoppers surveyed made e-commerce purchases outside their home country in 2020.

Copyright © 2024 FashionNetwork.com All rights reserved.