UK online sales up 8.3% in February, slower than last year

By

Cajsa Lykke Carlson

Published
Mar 10, 2015

British shoppers spent more money online than in stores on non-food items in the month of February, according to the latest figures from the British Retail Consortium. Online sales of non-food products increased by 8.3% year-on-year in the month.

The increase is smaller than that seen in February 2014, when online sales were up 14.3%. The new February results are closer to the 3-month average of 8.8%. Of total non-food sales in February, 17.5% were made online, up from 16.6% in February 2014. Online sales contributed 1.0 percentage points to the growth of Non-Food total sales in February.

Helen Dickinson, Director General, British Retail Consortium, said: "On a three month basis the largest proportion of non-food sales growth came from online sales rather than bricks and mortar for the sixth consecutive month. February saw a lull after the Christmas rush and January sales but managed to maintain a healthy rate of growth on top of February 2014's strong performance."