UK's Marks & Spencer opens new Brussels flagship

By

Cajsa Lykke Carlson

Published
May 11, 2015

Marks & Spencer, the British food, fashion and lifestyle store, has opened a 54,000 ft² flagship store on Avenue de la Toison d’Or in the heart of Brussels, Belgium.

The opening is part of M&S ‘bricks and clicks’ growth strategy for Western Europe, which has already seen it open flagships in France and the Netherlands, supported by an online offer. M&S launched its Belgian website in 2012.

The new flagship will have some 1,000 womenswear styles, as well as menswear, kidswear, homeware and a 7,500 ft² food hall.

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Marc Bolland, Marks & Spencer Chief Executive, said: "We’re delighted to be returning to Brussels with our exciting new flagship store which brings the best of Marks & Spencer to Belgium. Featuring our new inspiring international store environment and our latest quality clothing, home and food products, M&S Toison d’Or gives us an unique opportunity to offer our customers in Brussels something truly special."