UK's Topman launches Premium line

By

Cajsa Lykke Carlson

Published
Mar 7, 2016

British fast fashion brand Topman isn't just a high street label - its Topman Design brand shows at London Fashion Week, and it has collaborated with cool industry names like Kurabo, the Japanese denim mill.

Coming up next from the brand is the Topman Premium collection, which is exactly what it sounds like: a line containing 40 pieces that target "a more discerning customer". The collection is inspired by a modern Scandinavian design aesthetic, and will launch across 40 stores globally this season.

Premium is meant to complement Topman's mainline range and will be updated continuously throughout the year, with new designs available each season. Topman says Premium's emphasis is on attention to detail and quality, and that the label has been designed to transcend seasonal boundaries.

Ads

Premium's fabrics include leather, merino wool and suede, and the clothes have a "sharp and clean" Scandinavian look. The collection features a goat suede biker jacket, rich wool tailored shirts, a paper touch cotton mac, and hand screen printed cotton tees, among other pieces. Premium will retail for £18-£200 and be available online and in stores.

Topman is currently expanding and will be entering the Peruvian market this year.