UNESCO and Comité Colbert rally the public to respect creativity

Within the framework of its efforts to fight against counterfeit goods, the Comité Colbert, an association that promotes "the concept of luxury" and unites several luxury brands and cultural institutions, is partnering with UNESCO to launch a new billboard campaign. Its goal is to educate the public on the necessity of promoting creativity and preserving cultural heritage.

Through this campaign, UNESCO and the Comité Colbert, in collaboration with French customs, are inviting the public to become "involved in the promotion and protection of our heritage and creativity." The ultimate goal is to promote culture and fight against illegal trafficking and counterfeit goods.

The campaign, in the form of a drawing by French illustrator Serge Bloch, will be plastered throughout French airports and the streets of Paris this summer.

Since this is an international issue, the campaign will also be published on social media networks via the hashtag "#Committed heritage and creativity." This is a good way for the two institutions to get the public to participate in this conversation.

"Creativity cannot express itself, gain recognition and prosper unless intellectual property rights are strictly respected, for this ensures that creators receive fair compensation for their labors," says Elisabeth Ponsolle des Portes, President and CEO of the Comité Colbert.

The Comité Colbert unites various luxury brands, including Chanel, Boucheron, Guerlain, Lancôme, Louis Vuitton, Yves Saint Laurent, Cartier and Rochas.