US jeans market sales up 5% in the year ending July

The $16.4 billion US jeans market grew its sales figure by 5 per cent in the year ending July 2018 over the same period last year, according to The NPD Group.


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Both classic and new jean styles, particularly women’s jeans, contributed to the growth. A 9 per cent rise in sales of women’s jeans was observed during the same period compared to a year ago.

The popularity of activewear or athleisure wear had been a source of concern for denim manufacturers.

Skinny jeans are the top-selling women’s jeans with its sales up by 6 per cent compared to a year ago and accounting for nearly 40 per cent of women’s jean sales. Only one in six pair of women’s jeans are purchased online, an NPD press release said.

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