UFC Fighter McGregor creates new brand with bespoke men's label
August McGregor is the new menswear label born out of an official partnership between bespoke men's clothier David August and UFC champion fighter Conor McGregor.
The August McGregor collection will be a ten-piece collection that includes complete modern suiting, sportswear and accessories. August McGregor is the first diffusion brand and first ready to wear collection offered by David August.
The bespoke label's clientele includes Kobe Bryant, Warren Buffet, Jeff Koons and Steve Wynn. While Conor McGregor has an iconic style, it is his first foray into apparel as well.
McGregor has worked on his personal looks with the custom label for years. He said the two chatted casually about a collaboration for a while. McGregor said they began more serious talks about developing a line over the past several months.
McGregor said, "Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks."
The August McGregor collection is aimed at millennial consumers who will respond to McGregor's signature style. According to David Heil, CEO and creative director of David August, the goal of the line is to offer an entry point into the label and allow every man the chance to feel powerful and confident.
Heil said, "Our custom designs are expensive, so we now have a chance to engage someone younger. We will make this easy and affordable without sacrificing quality or fit."
The launch collection will offer suits ranging from $500 to $1,200. Complete suits with shirting will begin retailing for $650. The Spring/Summer 18 August McGregor line will debut online and at department stores in January.
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