Ugg spotlights creativity in new campaign

A Michelin-starred chef and a French artist are just some of the creatives fronting Ugg's new campaign.

The California-based fashion brand has unveiled its Spring/Summer 2020 ‘Ugg Collective' campaign. Shot by photographer Frederic Auerbach at the famous Eric Lloyd Wright House in Malibu, the campaign highlights the brand's diversity and spirit.

Dominique Crenn, the first female chef in the US to receive three Michelin stars for her San Francisco restaurant Atelier Crenn, is one of the ad's stars, as well as Claire Tabouret, a French artist whose figurative paintings, drawings, and sculptures offer an impassioned commentary on the notions of femininity. Amateur skateboarder and interdisciplinary artist Ajani Russell also features in the lineup, as do the digital art curator Jordan Watson and the dancer and choreographer Nathan Mitchell.

"The Ugg Collective is an ever-changing group that reflects our values and our California lifestyle," said Andrea O'Donnell, President of Fashion Lifestyle at Ugg's parent company Deckers Brands. "This season, the Collective includes a passionate chef, an inspired artist, a digital curator, a fearless skateboarder, and a seasoned choreographer. In telling their stories, we tell ours."

Ugg has a long history of spotlighting famous faces and creatives with its campaigns -- the brand has previously featured model and actress Slick Woods, actress Sasha Lane, and rapper Lil Yachty.