82 426
Fashion Jobs
SACK OFF 5TH
Asset Protection Uniform Guard
Permanent · PARAMUS
SACK OFF 5TH
Asset Protection Investigator
Permanent · SHREWSBURY
SACK OFF 5TH
Fulfillment Associate Part-Time
Permanent · LAWRENCEVILLE
NGG
Sales Supervisor
Permanent · NEW YORK
COTY
Assistant Marketing Manager, us Luxury - Burberry Makeup
Permanent · NEW YORK
NORTH CAROLINA STATE
Enterprise Research Administration Training Manager
Permanent · RALEIGH
NORTH CAROLINA STATE
Academic Coordinator
Permanent · RALEIGH
CENTRIC BRANDS
(Assistant) Manager, Logistics (Origin Carriers)
Permanent · NEW YORK
CENTRIC BRANDS
Keyholder, Robert Graham - Scottsdale
Permanent · SCOTTSDALE
CENTRIC BRANDS
Keyholder, Robert Graham - Las Vegas (Forum Shops)
Permanent · LAS VEGAS
MICHAEL KORS
PT Sales Supervisor, Walt Whitman Shops Huntington Station NY 11746
Permanent · HUNTINGTON
JCREW
Associate Manager
Permanent · CHARLOTTE
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Asset Protection Lead Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · FAIRVIEW HEIGHTS
STAND OUT FOR GOOD
Brand Rep
Permanent · LEAWOOD
RALPH LAUREN
Associate Manager
Permanent · TEXAS CITY
RALPH LAUREN
Associate Manager
Permanent · LEEDS
Published
Apr 7, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

UK luxe consumers are buying bags and sneakers online during crisis - report

Published
Apr 7, 2020

Consumers are continuing to buy luxury items during the international lockdown with online sites in Britain seeing particular interest in designer handbags and expensive sneakers, a report said on Tuesday. 


High-end bags are selling well online during the crisis - Coach



Tech firm Emarsys said “shoppers all across the world are comfort-buying more luxury goods online to help them get them through the Covid-19 crisis”.

Globally in recent weeks, they’ve spent 57% more year-on-year on luxury fashion items online, with handbags and sneakers seeing “the highest consistent demand” in the UK.

This online activity is helping to offset the closure of physical shops around the world, closures that Bain & Company is predicting will mean a 35% decline in the global luxury market this year. 

However, the ability of the online sales channel to fully offset the physical shops decline is limited. Some consumers won’t buy online, delivery windows can be difficult to get in the current crisis, and (perhaps most importantly) some brands don't offer their complete collections online. These include big names such as Chanel, Gucci, Prada and Louis Vuitton that prefer to prioritise the in-store luxury experience. That approach “could prove damaging during this crisis,” Emarsys said. 

The company identified the online trends via Covid-19 Commerce Insight, a joint project between it and GoodData, showing the impact of Covid-19 on consumer confidence. It drew on more than a billion engagements and 400 million transactions in 120 countries.

Alex Timlin, senior VP of verticals at Emarsys, who has been analysing the data, said: “The vast majority of consumers are going through a tough time at the moment, and while you might expect sales of luxury goods online to go down as people tighten their belts, our data shows that it’s going up.

“I appreciate that e-commerce isn’t going to help every brand in the world right now, but it can be a serious help in offsetting the damage caused by lost sales in physical stores while we navigate this global crisis. Many luxury brands believe that a luxury sell can’t be done effectively online — but during this time, those brands may have no choice but to reconsider the channels through which they sell.”

Copyright © 2024 FashionNetwork.com All rights reserved.