UK's Floral Street launches Scentschool In A Box in US in time for gifting season

By

Nigel TAYLOR

Published
Dec 2, 2022

British beauty brand Floral Street continues to “shake things up again in the world of fragrance”, launching its innovative ‘Scentschool in a Box’ in the US via its online platform.

Inspired by research showing fragrance is the most popular gift in beauty and ‘gift experiences’ (the fastest growing segment of the gifting industry), Scentschool offers a “joyful voyage of fragrance discovery [that’s] so much more than just a perfume”.

“Immersing senses in colours, smells and relatable words” it aims “to educate on the art of fragrance and provenance of sustainable ingredients from around the world”.

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The box comes with a code that leads to a video with Floral Street’s founder and “expert Floralista”, Michelle Feeney, plus interactive ‘rub and release’ ingredient cards to offer “a tease” of eight cult scents from the Discovery Set in the Scentschool box sets.

Each is a mood enhancing vegan fragrance, from global bestseller Wonderland Peony “for when you are feeling delicate and dreamy” to free-spirited Arizona Bloom through to Wild Vanilla Orchid “for those confident yet comforting moments”.

It costs £41 ($54) with a 10ml fragrance voucher, or £74 ($97) with a 50ml fragrance voucher.

Floral Street founder Feeney said: “We are dynamic and modern, bringing scent connoisseurship to a curious audience, in a fun and responsible way, and all at an affordable price.”