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Published
Oct 1, 2015
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UK's Hunter posts 5% profit increase in 2014 financial year

Published
Oct 1, 2015

2014 was a good year for British footwear company Hunter Boots.

Profit in the 12 months to December 31, 2014, rose 5% to £15.4m and sales in the period increased by 17% to £95.7m. The company opened its first flagship store on Regent Street in London in November 2014, and also established a joint venture with Japan's Itochu.


Hunter invested in a number of areas, including a new multi-language, multi-currency platform and IT systems, in the period.

James Seuss, Chief Executive Officer, commented: "During 2014, we made significant progress in further developing Hunter from a single product business into a global lifestyle brand. We invested in the Direct to Consumer side of the business, opening our first flagship store in London and launching a new EU e-commerce platform, while at the same time we increased profit."

"A Joint Venture with Itochu in Japan has given us the opportunity to enhance the development of the brand in one of our key markets, and our second flagship store is set to open in Tokyo in spring 2016. The brand segmentation set out by the business in 2013 is now in place with strong sell-through of new Hunter Original product categories, and the introduction of our new line, Hunter Field. We are currently on track to deliver further growth in 2015," Seuss added.
 

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