UK's Lyst fills three senior positions

By

Cajsa Lykke Carlson

Published
Sep 14, 2015

Lyst, the UK-based fashion e-commerce site, has revealed three new hires for senior positions in the company.

Jose Ojeda, who was most recently the CEO at Zalora Thailand, the leading online fashion destination in South East Asia, has been appointed the new COO of Lyst. The company said he "will be critical in the rollout of Lyst’s plans for internationalisation."

"Lyst is leading the fashion technology vertical, disrupting the space and generating millions of dollars in sales for the industry. It’s an incredibly exciting opportunity to play a part in Lyst’s expansion at this time of significant global growth. I’m looking forward to working with the Lyst team in New York and London to build on this momentum and take the business to the next level,"
Jose Ojeda, COO Lyst, commented.

The company has also named Sarika Rastogi USVP of Communications. She was most recently Head of Communications at Tod's and has also worked for Valentino and Chanel, before becoming Associate Events Director at Vogue US.

Finally, Katherine Ormerod has also joined Lyst, as Editorial Director, and will drive Lyst’s content strategy and editorial output. She was previously at Sunday Times Style and trend forecaster Stylus, and most recently the Senior Fashion News & Features Editor at Grazia.